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Clothing with Private Label vs. Custom Garments: What's the Right Choice?

Published on
December 18, 2023
Unbranded clothing tag, alluding to private label.

Fashion Designer and Content Creator. Daniela leads the social media operations at GAT Fashion Lab

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In the world of fashion, the decision between using clothing with a private label or custom garments can have a significant impact on your brand and how customers perceive your products.

We will explore the key differences between clothing with a private label and custom garments, helping you make an informed decision that aligns with your brand or company's goals and vision.

RECOMMENDED: How Private Label Can Boost Your Business? Practical Guide.

Clothing with Private Label: The Elegance of Exclusivity

Clothing with a private label involves selecting pre-existing products from a manufacturer and adding your brand. This approach offers significant benefits for those looking to launch a fashion line without designing garments from scratch and incurring the cost of full-scale production.


Time and Costs: Private label clothing often involves lower costs and production times compared to custom garments, allowing you to launch products more quickly.

Consistent Quality: By selecting products from a trusted manufacturer, you can maintain consistent quality throughout your clothing line.

Lower Risk: The initial investment is lower, reducing the financial risk associated with launching a new clothing line and having unsold items in stock.

Custom Garments: The Opportunity for Unlimited Creativity

On the other hand, custom garments involve creating products from scratch, giving you total control over the design, materials, and details of each piece.


Absolute Exclusivity: You can offer truly unique products not found anywhere else in the market since the design is exclusively for your brand or company.

Brand Alignment: Custom garments allow perfect alignment with your brand identity, from colors to cuts and details.

Competitive Differentiation: By highlighting creativity and originality, you can stand out from the competition and attract a specific audience that appreciates these items.

RECOMMENDED: Custom clothing vs. Bespoke, everything you need to know.

Factors to Consider When Making a Decision

a. Budget:

Private label clothing often involves lower initial costs, making it more accessible for those with tight budgets.

Custom garments may have higher initial costs, but the investment can be justified through exclusivity and originality.

b. Production Time:

Private label clothing usually has shorter production times, ideal for those looking to launch products quickly.

Custom garments may take longer, especially if the design is complex.

c. Brand Vision:

If you seek a faster and more affordable solution, private label clothing may be suitable.

If originality and perfect alignment with your brand vision are priorities, custom garments may be the right choice.

RECOMMENDED: How to Start a Private Label Clothing Brand: Complete Guide for Beginners.

Finding the Perfect Balance

Ultimately, the choice between clothing with a private label and custom garments depends on your business goals and brand identity. Some brands may opt for a combination of both approaches, offering a baseline of private label clothing and creating custom pieces for special events or exclusive launches.

Whatever your choice, be sure to carefully consider your needs, budget, and the image you want to project in the market. Make your choice an authentic extension of your brand and attract your ideal audience!

At GAT Fashion Lab, we offer both services with over 15 years of experience in the industry. To learn more about this service, click here

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